I am writing this message with deep sadness and a heavy heart to inform you of the death of our colleague and friend, Donna Christie, who passed away on 29th March 2024. It is very difficult for me to

Supporters who land on your lottery website are interested in supporting your cause by playing.

How can you ensure you convert them?

• Maximise the prize incentive - include an attractive prize

Supporters play your lottery to support your cause, and for the chance to win prizes too!

How can you maximise your prize incentive?

• Design a prize banner - show off your abundant range of prizes

A leave-behind leaflet with further information about your lottery and an agency or canvasser specific sourcecode leading to a campaign landing page is a great way to convert potential players who don’

Prize-led fundraising such as running a lottery can create the impression that the charity is wealthy enough to be giving money away, rather than using this for the charity’s cause, or that the

Messaging around progression and collectivism is proven to engage audiences.

Collectivism is very effective in lottery fundraising. It creates the sense of a movement, being part of something bigger,