Lottery Promotion
The promotion of your lottery and the recruitment of members needs to be your main focus - the only way to make a lottery successful is to sell it. We can advise you on the best way to promote your lottery. With advice from our experienced team we are able to help charities of all sizes promote their lottery efficiently and effectively.
How you promote your lottery is down to you and will depend upon the size and nature of your organisation. We can provide advice and statistics on past campaigns and put you in touch with agencies and suppliers of relevant services.
Mail Drops | Email Marketing | Face to Face | ||
Promoting your lottery to a specific postcode or area with leaflets and newsletters. | Sending email newsletters to your donor database promoting the lottery and how it will benefit your cause. | Promoting your lottery door to door and in shopping centres. | ||
Telemarketing | Events | Direct Mail | ||
Using a telemarketing agency to call designated individuals. | Events present a perfect opportunity to promote the lottery to your supporters. | Sending leaflets, newsletters or emails to named individuals and/or existing supporters. | ||
| Media | Corporate | |||
Getting the media on board with promotion, using various media channels, newspaper, magazines and radio to advertise the lottery. | Working in association with companies to encourage their staff to join your lottery. |
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Promotion is of course ongoing throughout the life of the lottery, but will need to start 12 – 16 weeks prior to your first lottery draw – giving you time to build up sufficient entries.
