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Here at Sterling we are targeting a new market – the payroll lottery market.
Over the past few years we have seen an increase in the number of companies who are running staff lottery schemes. Employees pay £1 per entry with many having multiple entries, this is usually deducted on a monthly basis from their salary. Money is raised for nominated charities and employees have the chance of winning a worthwhile prize whilst donating to charity.
Richard Dixon, Sterling’s Managing Director says “ This is not to be confused with the national lottery or national lottery syndicates. A company runs their own lottery for fundraising purposes. We look after all of the administration associated with running the lottery, therefore setting up a lottery is not a huge undertaking for a company”
The benefits of running a staff lottery are obvious for the nominated charity as they gain from the donated profits. However the company also benefits from raised staff morale and CSR profile.
Further information regarding Payroll lotteries please visit http://www.sterlinglotteries.co.uk/Vanguard-Payroll-Lottery
12/02/10
Trinity Hospice in Blackpool launched their lottery this month. They are new to the lottery market and have chosen Sterling's Lottery Database Pathway to administer their lottery.
Most new lottery start ups choose our Vanguard Lottery Admin Service, however Trinity have appointed an experienced lottery manager and have chosen to administer the lottery in-house.
13/01/10
Our client Bluebell Wood have re branded their marketing material and website. They have created a new logo which reflects the friendly nature of the children's hospice and new leaflet to promote the lottery. They have coincided this re-brand with introducing a rollover as the second prize in their lottery. The prize increases by £100 per week until the prize is won with a cap at £5,000. A rollover is a great selling point and more and more of our clients are deciding to introduce one to re-fresh their lottery. |
12/01/10
We all have friends and relatives who seem to have everything and are notoriously difficult to buy for at Christmas time. We enable our clients to offer a solution to this - A Lottery Gift Voucher.
How does this work
A friend or relative buys a gift voucher and the recipient telephones to activate the account. A lottery gift voucher means that the charity is benefiting and the person receiving the gift have the added bonus being in the lottery draw and perhaps winning a prize.
The charity also benefits from capturing data from the gift recipient and a letter can be sent to them prompting them to join the lottery and become a regular member. Most charities experience a good uptake from mailings.We realise the importance of recruiting new members to a lottery and this option is available to all our clients using our Vanguard Lottery Admin Service and Pathway.
1/12/09HLA Conference 2009
Sterling will be exhibiting at the Hospice Lotteries Association (HLA) Conference this week. The conference is being held at the Stratford Manor Hotel, Stratford upon Avon on Wednesday and Thursday (16th -17th September).
The HLA represents hospice lottery issues with government and other outside organisations and helps keep up to date with changing legislation, new technology and ideas.If you wish to start a lottery, acquire information, try something new or simply discuss an issue - the HLA is for you.
The conference gives Sterling the opportunity to meet with our existing clients and offer them marketing advice and make them aware of new products and services.Every year we meet with hospices currently using our competitor's products and they are always impressed by our systems, so much so we convert several over to use our services every year.
15/09/09
Every Week since the lottery was launched in October last year; the £250 second prize had not been won and had rolled over.
Under the rules of the competition, this can only happen until the prize reaches a maximum of £10,000. After this point only the numbers which have been purchased are put into the draw.
The lucky £10,000 winner "was over the moon to hear he had won".
For further information visit www.lift-off-lotto.org.uk/news.asp
14/08/09
St Peter's Upgrade 1000 Club
St Peter's Hospice in Bristol have decided to take the next step and upgrade their current 1000 club to a full hospice lottery using Sterling's Vanguard service.
By choosing Vanguard they have decided to focus all of their attention onto promoting the lottery and let Sterling take on all of the day to day administration tasks. The first draw takes place on Friday 28th August 2009, along with the original members that have been moved across St Peter's has been able to attract huge numbers of new members and are building a lottery that will add a large contribution to their annual fundraising.
06/08/09
THE HAVENS BOND HAS BEGUN
Havens Hospices in Essex, are celebrating the first draw of their new Hospice lottery. The first draw took place on the 1st May 2009 with the winner taking home a cool £1000.
Havens are taking advantage of our Vanguard Lottery Admin Service, they previously administered the lottery in-house using software provided by one of our competitors. They now have the time to focus on recruiting and retaining new members.
Havens Hospices incorporates Fair Havens Hospice and Little Havens Children's Hospice. This year they are celebrating 25 years of Hospice care in the local community.
06/05/09
ST MARY'S KEEPS ROLLING ON!!!
The rollover prize in the St Mary's Hospice lottery continues to grow. St Mary's is based in Ulverston, Cumbria. They have been running a fundraising lottery for over 10 years. The lottery has now become the corner stone of the hospice's fundraising activities. They introduced the rollover prize on 26th September 2008 the prize goes up by £200 each week if it's not won. After 26 weeks the prize is still rolling over and has reaches £5600. As the prize grows and grows so does the anticipation, will somebody win, or will it keep going to its £10,000 limit. If you want a chance of winning this huge prize and helping out a worthwhile cause at the same time visit www.stmaryshospice.org/lottery to download an application form. |
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30/03/09
WARM WELCOME TO SHIRLEY
 | Welcome to Shirley Grosvenor the newest member of the Sterling team. Shirley has taken up the vacant Lottery Administration Manager role and will work alongside Pam and her team in ensuring that all our lotteries run as smoothly as possible. Shirley will be a great asset to the team and will help us strive to improve the quality of our service. |
STERLING ON THE ROAD
This year Sterling will be attending two exhibitions.
- Institute of Fundraising National Convention - 6th to 8th July 2009
- Hospice Lottery Association Conference - 16th to 17th September 2009
These two events are a perfect opportunity for us to get out of the office and speak to our customers as well as potential customers. If you wish to come and see us and arrange a chat at either of the events please let us know, and we can give you all the details required for buying tickets to either of the events, please contact Lorraine on 01229 871380 or lbilton@sterlinglotteries.co.uk
Further information about coming to see us and what will be happening at the events, and on our stand will be released at a later date.
10/02/09RANDOM NUMBER GENERATOR GOES FOR TESTING
Due to the D.C.M.S's 2005 Gambling Act we were required to have our Random Number Generator tested by a Gambling Commission approved testing house. So we sent our application to CAST (Centre for Advanced Software Technology Limited) to be tested.
The results are in and........we've passed!!!!!
"Sterling Lotteries' Random Number generator application has been tested by CAST for fairness and compliance with the applicable sections of the Gambling Commission's Technical Standards.
The random numbers generated have been tested using a variety of industry-standard statistical tests. No issues have been identified and the random number generator is considered to be fit for purpose." CAST
If you wish to read the full report please, download the attached file. CAST Report
16/01/09