What place does a fundraising lottery have in a retail setting?
What’s the best way to integrate lottery into your retail strategy?
How can retail improve the ROI of your lottery campaigns?
Our MD Richard Dixon will be guest speaking at Cybertill‘s Charity Retail Conference tomorrow and exploring these questions and more. When it comes to your lottery, you can’t afford to ignore retail opportunities… get it right and it’s a lucrative stream of lottery revenue, but get it wrong and you could be draining valuable resources…
Do you promote or sell your lottery at a retail level? Does it work for you? What do you think is needed to help the partnership between lottery and retail improve? Send us a Tweet @sterlinglotto with your thoughts!