Sterling Lotteries

Best lottery provider 2015 Best lottery provider 2014

Free Promotional Guidance

While we run your lottery, you’ll have all the fun shouting about it.

We always say there are two sides to running a successful fundraising lottery: administration and promotion. Both are equally important. What’s more, the concept of a lottery can breathe new life into your promotional activity by adding a prize-winning incentive to the evocative messages already associated with your cause.

We’ve over 30 years’ experience of effective lottery promotion. So let us guide you, for free.

As part of our lottery administration services we provide continued support and guidance on what we know to be the most effective forms of promotional activity – leading up to your launch and throughout the lifetime of your lottery.
We’ll help you make the most of the member data we collect on your behalf; sharing statistics and success stories from previous campaigns and putting you in touch with reliable promotional agencies and suppliers.

Case study

Havens Hospice

Having run a successful local lottery for a number of years, Havens Hospice picked up the pace by rebranding and renaming their lottery, adjusting their prize structure and re-energising their marketing.

Alongside a raft of new promotional materials including car stickers, posters and letters, the team will be raising awareness of their rebrand with the help of timely PR, local advertising and targeted eshots to their Sterling member database.

“Havens Hospices introduced their lottery 9 years ago, and currently has 15,000 weekly members, and has raised over £3.4m! In the last 2 years we have had a rebrand of our lottery, and introduced a number of new ‘products’ including Wedding Favours and Gift Vouchers. We are soon to introduce a scratch card, which we hope will prove to be successful.

We have used Sterling’s services for the last 3 years, enabling us to concentrate on a number of new initiatives to increase our membership. Sterling give excellent support, and it is so reassuring to know that the lottery will take place every Friday without fail!”

Carmel Hudson, Charity Manager