Charitable Giving through Gaming

EPOS retail lottery innovation for Sue Ryder

Brief

Develop a national lottery style ticketing system for the Sue Ryder Weekly Lottery for players to buy Lucky Dip lottery tickets from Sue Ryder charity shops.

450+

Charity Shops

Now players can buy Sue Ryder lottery tickets from their shops nationwide.

3100

tickets

Ticket sales on day one exceeded everyone's expectations - exciting times ahead.

An EPOS innovation

  • We designed a Lucky Dip sales system that would work for Sue Ryder’s retail setting
  • Mapped out the process to integrate seamlessly into the Weekly Lottery
  • Built the new piece of software in-house
  • Tested and supported Sue Ryder throughout their carefully planned pilot and rollout phase

Mapping innovation

Our development team worked with Sue Ryder and their EPOS provider to design a middleware ticketing system to be built inhouse. We’ve had clients selling lottery tickets in their shops for decades – but none in the way Sue Ryder planned. The system would be technology led, with an intuitive user interface and robust back-end infrastructure.

A new software build

Working to a 6-month development cycle, two of our inhouse software engineers led on the build of the system, project managed by our IT Manager. Features were specced up, wireframes drawn out, lots of discussions had, and thousands of lines of code written. Rigorous shop floor testing took place, and there was nothing left but to proceed to launch!

Extraordinary results

The system launched in all of Sue Ryder’s shops – over 450 nationwide. Owing to the great support from the retail teams, in the very first day of trading over 3100 tickets were sold; and consistently delivered 10,000+ ticket sales per week over the first 6 months of launch. The Lottery Manager at Sue Ryder was blown away and, understandably, extremely proud of his achievement. The retail side of the lottery promises huge things!

Future objectives

Sue Ryder calculate that 1 ticket per shop per day will cover the cost of 4 fulltime nurses. A modest objective, based on what they’ve achieved already, and with the support of our developers the charity are optimistic about what they can confidently aim for.

"Sterling were so passionate in their support in launching our single chance sales through our EPOS system in our retail network. Their support, patience and expertise was essential to make this innovation possible."

More

Ross Wiggan, Lottery Manager, Sue Ryder

Bespoke EPOS software

Are you interested in selling lottery tickets in your charity shops?

Defined by you, created by us. Our model is engineered to sell tickets in shops in the most efficient way for your retail staff and your customers. We’ll work with you to understand how your EPOS lottery needs to operate, and, working with your EPOS provider, deliver a solution that ticks all your boxes.

Our legacy of innovation

Do you have a vision or a challenge that we can support you with? Share your ideas with our forward-thinking team of innovators.

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