PDSA Lottery Launch

In March this year, we launched a fantastic start up lottery; the PDSA weekly lottery!

After competing for the PDSA lottery contract by tender process and presenting the lottery proposal at PDSA’s offices in Telford, the team Sterling were thrilled to win the contract to work with the longstanding charity.

The lottery gives supporters of PDSA the chance to win up to 50 prizes every week, with a jackpot of £1,000 and rollover up to £10,000, at only £1 per ticket. After supporting PDSA through the promotional campaign process, we successfully launched their first ever lottery draw on the 17th November to coincide with PDSA’s 100th anniversary celebrations.

Client Account Manager for PDSA, Rui Guerra, said, “The PDSA team were fantastic to work with. They were very responsive during the run up to the launch and were open to our guidance. We are thrilled that their first launch was a success, and look forward to continuing to work together.”

The People’s Dispensary for Sick Animals is the leading veterinary charity in the UK, founded in 1917, and is the leading authority on pet wellbeing. 48 Hospitals and 380 Practices treat over 470,000 of the UK’s pets. We hope that the PDSA lottery proves to be a great help towards funding the treatment of pets across the nation!

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