Charitable Giving through Gaming

A lottery launch with big ambition

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Derian House - A lottery launch with big ambition

Derian House launch a weekly lottery to develop a low maintenance, sustainable income stream.

Brief

To develop a low maintenance, sustainable income stream.

No.

1

Ambition for lottery to be main method of fundraising

4

Year Plan

Substantial marketing budget for lottery growth

High impact - low maintenance

  • Derian House wanted a low maintenance, high-income generating method of fundraising
  • A low-risk platform to get their lottery started
  • Unlimited potential for lottery growth
  • Ambitious 4 year growth strategy

Strategic ambition

Derian House have an ambitious, strategic 4-year plan to make their lottery one of the largest in their catchment area and for the lottery to be their main source of fundraising income. The combination of face-to-face, newsletter communications, social media, event and in-house recruitment has got them well on their way to establishing themselves within the Unity lottery platform.

Guided to success

As awareness and knowledge around lotteries was low amongst the fundraising team, they sought advice from industry experts who recommended Sterling and the Unity lottery platform. After meeting with the team at Sterling and our MD, Richard, they were encouraged by our enthusiasm for delivering successful charity lotteries, and Derian House were made to feel comfortable and reassured with what we could offer.

As I was learning on the job, I didn’t always know the right questions to ask but Sterling were always on hand to help when I needed them and did a fantastic job of educating and guiding me every step of the way.

As I was learning on the job, I didn’t always know the right questions to ask but Sterling were always on hand to help when I needed them and did a fantastic job of educating and guiding me every step of the way.

All in all, the process was relatively straight forward, without Sterling working alongside me I’m sure we would have struggled to get our lottery up and running.

More

Kevin Bedford, Fundraising Manager – Derian House

The right solution

Unity Bespoke: An enhanced lottery experience

Take your Unity lottery to the next level with Unity Bespoke. All the benefits of the low-risk, hassle free Unity Community lottery model with enhanced branding flexibility.

Develop a unique lottery brand and bespoke assets to establish your lottery with your supporters and stand out from the crowd. Unity Bespoke also gives you the opportunity to raise more funds. More entries means more money for your charity!

Looking to make an impact with a bigger budget lottery launch, while minimising the risk?

Find out how Unity Bespoke can help your lottery stand out, speak to a member of our team today.

Telephone: 01229 871380
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