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Giving through charitable gaming

A one-of-a-kind draw to maximise sales with Magpas

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A one-of-a-kind draw to maximise sales with Magpas

Magpas saw an opportunity to raise extra income by selling single tickets for their 66p Superdraw. They were looking for a supplier to fulfil the campaign and provide sales data in a format they could import into one combined draw with the 66p Superdraw tickets sold to their lottery players.

BESPOKE PROCESSES

designed to meet unique campaign requirements

EXPRESS TURNAROUND

on microsite design and build, meeting tight campaign deadlines

KEEP THE CHANGE

66p ticket to integrate with existing ‘Keep The Change’ model

66p Superdraw

Magpas Air Ambulance run a £4.34 per month Direct Debit weekly lottery, with an option to round the payment up to £5. This format follows a ‘Keep The Change’ style model and the extra 66p pays for a Superdraw ticket, which is drawn once per year.

Maximising on the opportunity

Magpas saw an opportunity to raise extra income by selling single tickets for their 66p Superdraw. They were looking for a supplier to fulfil the campaign and provide sales data in a format they could import into one combined draw with the 66p Superdraw tickets sold to their lottery players.

Magpas goals included:

  • Maximising sales to bolster income for their cause
  • Encouraging player participation
  • Creating a smooth and easy-to-use system for players to enter their Superdraw
  • Receiving bespoke reports to keep track of their unique draw

Our solution

We deployed our Raffles system to base the campaign fulfilment around and made bespoke changes to meet Magpas’ requirements.

Everything from initial campaign planning and set-up, right down to evaluation is so streamlined and effortless.

Everything from initial campaign planning and set-up, right down to evaluation is so streamlined and effortless. Their attention to detail and willingness to go out of their way to help was second to none and we feel very happy that the charity is in very safe hands with them. I couldn’t commend them enough.

More

Angela Dale – Individual Giving Manager, Magpas Air Ambulance

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We created custom output reporting so that the single ticket sales could be imported into their Superdraw.

We were also working with a ticketless entry format, whereby the player could choose their number of entries from a list of options.

Magpas used our reporting dashboard to immediately access sales data and track the progress of their campaign.

Our player-facing microsite went down very well with supporters and Magpas were able to bolster their ticket sales via postal response with online ticket sales, and digitally market the Superdraw.

Our raffles team also became well-versed in their 66p times tables!

We knew instantly that [Sterling were] a provider who we could hold confidence and trust in.

I have nothing but praise for Sterling Lotteries. When Magpas Air Ambulance decided to switch from another fulfilment provider to Sterling Lotteries late last year we knew instantly that they were a provider who we could hold confidence and trust in.

More

Angela Dale – Individual Giving Manager, Magpas Air Ambulance

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