Giving through charitable gaming

Your dedicated gaming partner

Your dedicated gaming partner

Partnering with Sterling will ensure a profitable fundraising programme for your charity.

We offer an essential mix of experience, innovation, disruption and most importantly a longevity in delivering results, that's why we were awarded the Institute of Fundraising’s - Best Lottery Provider.

Experts in player recruitment, digital innovation and sustainable revenue growth, our 50+ strong team of employees are dedicated to serving you. We have designed our services to suit the needs of our clients and will deliver the best charitable gaming solution for you and your cause.

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The Institute of Fundraising Best Lottery Provider

We are proud to continue to work with so many powerful charities which include international, national, regional and local charities, and are confident that our team will always provide you with the very best solution, no matter how many times this may evolve as fundraising changes, supporting you from the initial conversation to a long-lasting relationship.

We are the inventors, with a solid history, family values and purpose, matched with an enthusiasm and company-wide passion for making a difference.

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Richard Dixon

Managing Director

Richard took over from his father Eddie Dixon, in 2005. Hands-on and always keen to explore the next innovation in lottery fundraising, Richard is determined to make charitable giving through gaming a real possibility for every good cause.

Lottery Operations

Lauren McGuirk

Acting Head of Lottery Operations

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Helen Thomas

Deputy Lottery Services Manager

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Anton Zuniga

Lottery Services Supervisor

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Lindsey Doughty

Lottery Services Supervisor

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Raffle Operations

Elizabeth Millican

Raffle Services Manager

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Dawn Kirby

Senior Raffle Administrator

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Denise Elvy

Raffle Administrator

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Finance & Accounting

Mark Bailey

Head of Finance

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Steven Waugh

Management Accountant

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Jackie Todkill

Senior Accounts Administrator

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Compliance & Business Conduct

Natasha Beets

Head of Compliance

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Thomas Dixon

Contracts Administrator

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IT Infrastructure & Software Development

Daniel Waters

Head of IT

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Andrew Campbell

IT Manager

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Rhian Singleton

Senior Full Stack Developer

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Jason Evans

Full Stack Developer

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David Watson

Full Stack Developer

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Kent Patrick

Web Developer

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Marketing & Strategy

Phillip Gerrish

Marketing Services Manager

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Ashleigh Fell

Unity Brand Manager

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Elizabeth Castelyn

Business Development Manager

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Ryan Walkden

Digital Marketing Coordinator

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Emily Evans

Unity Marketing Assistant

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Siân Doherty-Simm

Marketing Assistant

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Client Relationships

Denise Williams

Director of Business Strategy

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Rui Guerra

Client Services Manager

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Nico Buck

Client Relationship Manager

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Tony Jarvis

Client Relationship Manager

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Alex Bell

Client Relationship Manager

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Cain Evans

Client Relationship Manager

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Kirsty Sherrington

Client Relationship Manager

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Project Management

Laura Brown

Business Project Manager

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Telephone: 01229 871380
Sterling Management Centre Limited is licensed and regulated in Great Britain by The Gambling Commission under account number 3137.
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