Giving through charitable gaming

What Meta’s Ad-Free Subscription Means for Charity Lotteries

 By Phillip Gerrish, Marketing Services Manager | October 2025 |

Meta has announced a paid, ad-free subscription option for Facebook and Instagram users in the UK. It’s a major change for these

The Power of Value Proposition in Direct Debit Subscription Charity Lotteries

 By Phillip Gerrish, Marketing Services Manager | September 2025 |

A compelling value proposition can be the difference between a supporter who signs up and one who stays. In Direct Debit

Retention Starts at the Point of Acquisition: How Storytelling and Segmentation Builds Long-term Play

 By Phillip Gerrish, Marketing Services Manager | August 2025 |

In the charity lottery world, acquisition is often the focus. Get the player signed up, and keep recruiting to combat attrition.

ASA Ruling

On the 13th August 2025 the Advertising Standards Authority (ASA) upheld a complaint against a prize competition operator for failing to award a prize.

While prize competitions and society lotteries

Why Data Security Is Non-Negotiable in Lottery Management

 By Phillip Gerrish, Marketing Services Manager | July 2025 |

For any charity running a lottery data security isn't just a compliance box to tick. It’s a core pillar of trust, reputation, and

Innovating Direct Mail for Charity Raffles

 By Phillip Gerrish, Marketing Services Manager | June 2025 |

Charity raffles have long been a dependable way to raise unrestricted income and direct mail remains one of the most powerful tools

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