Giving through charitable gaming

Migrating a lottery with Mencap


Of proceeds going to Mencap as profit, as a guaranteed minimum.

Several Campaigns

Since being with Sterling, Mencap have launched several campaigns promoting their lottery, encouraged and supported by us.

A Seamless Transition

A full conversion from Standalone to a Unity powerhouse, including website setup and informing all customers of the transition to Unity.

From standalone to a Unity Success story

  • After meeting with Mencap we presented Unity to them as a more predictable and steadier alternative to their current standalone system
  • Unity is an all-inclusive system with a minimum of 50% of proceeds going to the charity as profit
  • We highlighted that by switching to our system they could make a considerable sum more than their current standalone lottery – upon switching to Unity Mencap’s profit from the lottery increased significantly and immediately
  • As Unity is a predictable system to forecast profits for, this allows for charities to plot their promotional efforts with more transparency
  • Mencap is now one of our key Unity clients and a true success story, showing the advantage our system can provide charitable organisations

A seamless transition

As they were transitioning from a standalone system to part of the Unity shared platform it was a huge undertaking, with a full conversion and structural change. This included setting up a new website for their lottery and informing all players of the switch to the new system and format. There was no interruption in lottery processing and no disruption to the players due to a seamless transition with not a single cancellation.

We provide our exceptional standard of support, delivering data driven reports and insights into Mencap’s lottery and raffle campaigns and we are proud to say that since coming on board as a Unity client, Mencap has grown their lottery significantly and have launched a successful DRTV campaign bringing new supporters into their lottery programme and charity.

"Since being with Sterling we have launched several campaigns promoting our lottery and all have been enthusiastically encouraged by the team, leading to growth in our lottery and regular raffles which we look forward to continuing.”


Rose Butlin, Individual Giving Manager, Mencap

The right solution

Unity Bespoke: An enhanced lottery experience

Take your Unity lottery to the next level with Unity Bespoke. All the benefits of the low-risk, hassle free Unity Community lottery model with enhanced branding flexibility.

Develop a unique lottery brand and bespoke assets to establish your lottery with your supporters and stand out from the crowd. Unity Bespoke also gives you the opportunity to raise more funds. More entries means more money for your charity!

Looking to make an impact with a bigger budget lottery launch, while minimising the risk?

Find out how Unity Bespoke can help your lottery stand out, speak to a member of our team today.

Telephone: 01229 871380
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