Giving through charitable gaming

Recruiting a specialist crew to take the EAAA raffle to new heights


partnership, building a team of raffle specialists


a brand new raffle pack format, layout and design to refresh the campaign


full day at the client’s premises to discuss campaign setup and development

Specialists coming together

EAAA decided that two agencies are better than one, selecting marketing performance partner Go Inspire to work with them on their campaign design and strategy and our team at Sterling to support with inbound fulfilment, data processing, reporting and provision of our digital platform through our Raffles service.

For a raffle of EAAA’s size, it certainly makes the most sense to use specialists in each of their own areas. As a dedicated ELM focussed solely on running lotteries and raffles, Sterling was the obvious choice.

Bringing more specialists to the table certainly proved fruitful, with our three organisations working closely together to push the raffle to its full potential.

The process of setting up with our new agencies was straight forward and from day one we were loaded with new ideas and guidance to improve our campaigns

EAAA run a longstanding raffle and in 2022 we undertook a tender process to identify who could help us refresh the game and help us develop it further, and we identified Go Inspire and Sterling as a two-agency partnership who could, together, breathe new life into the programme. The process of setting up with our new agencies was straight forward and from day one we were loaded with new ideas and guidance to improve our campaigns. Even before our first campaign, our partners have provided lots of learnings for us to carry forward and help optimise future campaigns over the coming years.


Simon Judd – East Anglian Air Ambulance


Raffle Workshop Day

Our team visited the EAAA headquarters where we spent a whole day workshopping all aspects of their raffle, from pack design and data selection right through to ticketing strategy, their approach to thanking, and planning a programme of tests to inform strategy going forwards.

The purpose of our Raffle Workshop Day is to get to know the client and challenge their thinking around their existing campaign. Our team had a great day visiting EAAA and we even got to see some training equipment and meet the emergency response team!


Phillip Gerrish – Sterling Lotteries

Collaborative improvement plan

Working together is underpinned by a mutually collaborative approach, with our reporting designed to enable all partners to gather the insights and analysis they need to achieve our shared goals. By clearly defining which agency takes the lead on each aspect, for example, with design sitting with Go Inspire and compliance Sterling’s responsibility, EAAA benefit from combined expertise which pushes their campaign forward on all fronts.

Are you considering a raffle? Contact us today!

Our dedicated raffles team is here to help you get your fundraising initiative off the ground - with full support from concept and creative design, through launch and promotion, to draw date and campaign analysis.

Telephone: 01229 871380
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