EAAA decided that two agencies are better than one, selecting marketing performance partner Go Inspire to work with them on their campaign design and strategy and our team at Sterling to support with inbound fulfilment, data processing, reporting and provision of our digital platform through our Raffles service.

For a raffle of EAAA’s size, it certainly makes the most sense to use specialists in each of their own areas. As a dedicated ELM focussed solely on running lotteries and raffles, Sterling was the obvious choice.

Bringing more specialists to the table certainly proved fruitful, with our three organisations working closely together to push the raffle to its full potential.

Working together is underpinned by a mutually collaborative approach, with our reporting designed to enable all partners to gather the insights and analysis they need to achieve our shared goals. By clearly defining which agency takes the lead on each aspect, for example, with design sitting with Go Inspire and compliance Sterling’s responsibility, EAAA benefit from combined expertise which pushes their campaign forward on all fronts.