The decision to move a lottery from an in-house team to an external lottery manager is not an easy one to make, however Yorkshire Air Ambulance made the move to reinvent their lottery and give it the foundation it needed. Moving to Sterling means that an in-house team can focus on working ON the lottery’s strategy and development, and not working IN the lottery.

For example, when it comes to running a lottery, administration workload is very demanding – player communications, Direct Debit management, player queries, data management and draw administration all needs to be routinely handled.

With our Unity platform, the routine administration is taken care of. YAA expanded their team to include Sterling, which opened the opportunity for YAA to focus on the promotion of the lottery and acquisition and retention of their players.

As part of the onboarding process, we took on and coordinated various aspects of the administration. Our migration process included:

1) Communications plan

Rebranded letterhead and envelopes were sent out to players, to communicate changes to the lottery and establish the new image.

2) Direct Debit management

We realigned YAA’s Direct Debits to tidy up and formalise the existing process and assigned set dates for players.

3) Compliance refresher

We provided compliance refresher training for members of staff, reviewed and updated existing policies, and we plan to further support YAA with licence changes.

4) New prize structure

Unity boasts a significant prize structure, including a chance for their players to win a £25,000 top prize.

5) Successful kick-off

Working with us allowed a switch in focus for YAA, and we plan to spearhead the lottery to even further success.